Painting the labels: the origins

dipingere le etichette

Walk down the aisles of any wine shop and you may well be as mesmerised by the variety of label design, which has evolved into an art form in itself. While wine is said to have begun in ancient Greece, it was the earliest Egyptians who first documented the details on labels. This dates back to 1352 BC when King Tut of Egypt was buried with jars and bottles of wine with meticulous etchings. These jars were discovered and unearthed in 1922 by Howard Carter, an archeologist.

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