A small glass of wine helps unleash creativity


Austrian scientists have found that a small glass of wine, or a small pint of beer, helps unleash creativity.
The study worked by taking a group of participants where some were given alcoholic beer and others were given non-alcoholic beer. The participants were then given a word association assignment where they were asked what came to mind when they heard the words swiss, blue, and cake.

Those who drank beer with alcohol were more likely to guess “cheese” as the correct association word. The key to using wine to induce creativity is moderation. If you drink too much, doing work that requires focus can become increasingly more difficult.

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